Trying to Reinvent Your Business? Start with Reinventing Your Products

by Eric Schaeffer, senior managing director, and David Sovie, and senior managing director, Accenture

Is it sufficient to digitize business operations for higher efficiency? Or does the real – and much larger – business opportunity come with digitizing products, and with creating entirely new value propositions? Read on to find out why we recommend businesses shape their digital transformation by reinventing what they make.

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